![]() ![]() ![]() Taking the number-one spot from Gucci, Dior tops our ranking of the best luxury brands online for the first time. ![]() Dior Dior is the most popular luxury brand online this year. Questions? See our methodology, definitions, and sources at the end of this article. The top 15 most popular luxury brands online Rank We have a separate report for the best luxury car brands. You can read more details about our methodology and data sources at the end of this article.įor this ranking, we focus exclusively on brands in luxury fashion, beauty, and “hard luxury” ( jewelry and watches). How do we estimate the online popularity of a luxury brand? We take into account a combination of brand value, search share of voice, and social media conversations to create this list. Luxury groups LVMH and Kering own 40% of the brands on our list.27% of the brands on our list are in the hard luxury segment (versus 20% in 2022).Investments in digital developments over the past few years are starting to pay off. This healthy growth demonstrates consumers’ interest in buying directly from brands online. Traffic to luxury brands’ websites grew, on average, by 31% in 2023.The share of search interest is very much concentrated at the top, with the top 5 brands capturing 57% of the affluent consumers’ attention online.They’ve all disappeared from our ranking. Valentino, Cartier, Ralph Lauren, and Estee Lauder are the biggest losers this year.Burberry, Saint Laurent, and Omega make their comeback in the top 15 after dropping from the list last year.Swarovski makes its first appearance ( finally) in the top 15 best luxury brands online, after hovering just below the threshold for the past few years.The Italian luxury brand’s share of search interest dropped from 22.34% in 2019 to 13.4% in 2023. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |